• About: Early-stage. Privately held. Focused on digital health, nutrition and chronic care. Headquarters: Kansas City, MO
  • MDisrupt Solutions: Health Expert OnDemand

Redefining Chronic Care with Nutrition:
Expert-Led Strategy Drives Commercial Growth

Attane Health is redefining how food is integrated into clinical care. According to the CDC, 6 in 10 U.S. adults live with at least one chronic condition, many of which are directly influenced by diet and nutrition. Attane’s mission is to make nutritious food a standard part of medical treatment, addressing this urgent health challenge.

Its digital platform provides access to healthy food, educational tools to drive behavior change, and robust data to measure outcomes and impact. Currently in its late seed stage with active customers and a product in market, the company is building on its foundation in Medicaid programs and preparing to expand into commercial markets.

“Food is a building block of good health—and we’re making it part of clinical care.”
— Emily Brown, Co-Founder & CEO of Attane Health

The Challenge

As Attane prepared to launch its commercial product, it faced two core needs:

  • Market Expansion Expertise – Guidance to transition from a Medicaid-focused approach to a commercial market strategy, including product development, go-to-market planning, and customer acquisition.
  • Hands-On Strategic Support – A fractional, high-impact leader who could provide ongoing strategic direction, tactical execution, and positioning support, without requiring a full-time hire.

MDisrupt Solution + Impact

Through the MDisrupt marketplace, Attane Health engaged a digital health commercialization expert to review their commercial product and strengthen market positioning. The engagement quickly expanded into strategic planning, marketing, and customer pull-through support.

This expert’s dual focus, technical launch execution paired with strategic market insights, enabled the company to:

  • Deliver a phased product rollout aligned with its implementation timeline.
  • Introduce new tools and frameworks to strengthen decision-making.
  • Better anticipate payer challenges and refine positioning with industry-specific insights.
  • Accelerate overall market readiness and cross-functional alignment.

“Our expert has been incredible—thoughtful, strategic, and highly efficient. Their insights have become integral to our work and growth.”
— Emily Brown, Co-Founder & CEO of Attane Health


Why It Matters

Early-stage healthtech companies often struggle to balance speed, precision, and strategy. Attane Health has set a new standard by building a smarter path to scale. With expert guidance providing a strong foundation, the company is now well-positioned to expand beyond Medicaid, proving that food can, and should, be a cornerstone of chronic care management.

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