Getting the most impactful health products to market, faster
Meet Our Team
CEO + Founder
Ruby Gadelrab is a seasoned health executive with a track record in successfully commercializing healthcare and healthtech products. Her expertise lies in developing high-impact B2B and B2C marketing, branding, and commercial strategies. Ruby served on the executive team at 23andMe as vice president of commercial marketing and has worked for many leading companies in the biotech and genetic spaces. Before founding MDisrupt, Ruby consulted for, advised, and mentored more than 25 companies in the healthtech space.
Ragan Hart, MS, PhD
Director of Operations + Business Development
As an applied health economist, Ragan evaluates clinical genomics and digital health technologies. She also advises healthtech product development optimizing for value-based care integration. Previously, she held roles at F-Prime Capital Partners, Stanford University Department of Biomedical Data Science, and the University of Washington. She completed her PhD and Masters at the University of Washington and undergraduate studies at Auburn University.
VP of Business Development
Morgan Donaldson is a business development executive with more than 15 years of experience bringing genomics technologies and molecular diagnostics to global markets (EMEA, LATAM, APAC, North America). She has developed international sales channels, managed business development teams, led product developments, led contract negotiations with Fortune 500s and participated in due diligence assessments. Morgan has led the international growth strategy for several genomics startups in the Bay Area and in Canada.
VP of Marketing
Mona is a marketing leader with over 15 years b2b experience developing new healthcare markets. Prior to joining MDisrupt, she was an early marketing lead at Invitae Inc, where she helped scale the company from small startup to market leader in the nascent genetic testing industry. She brings with her a deep understanding of global markets from her international marketing work at Invitae and Affymetrix.
Liviu is a highly experienced technology leader who has built solutions at scale for global brands including Netflix, Machine Zone, Yahoo, Net-a-Porter, British Telecom, and British Airways, as well as in the defense and security sectors. With a background in adtech, Liviu’s expertise is in large-scale personalization platforms. He has worked with startups and large enterprises across Europe, the Middle East, and North America, helping them develop and scale their platforms and expand internationally. He has also assisted companies through exits and acquisitions. Liviu advises startups in Silicon Valley, Europe, and the Middle East and mentors through the Endeavor network.
Commercial Operations Associate
Niousha is a commercial operations specialist who keeps MDisrupt’s day-to-day operations running efficiently. She earned her bachelor’s degree in public health from San Jose State University, where her focus was on healthcare organization and administration. She’s currently pursuing an MBA and is passionate about promoting and improving public health.
Paul Bohanna is an award-winning creative director who has worked with a wide range of domestic and international corporate clients and as a team member in affiliation with some of Northern California’s leading design and advertising firms. For the past eight years Paul has created a wide range of projects and brand systems within the healthtech, genetics, and life science industries. He holds a Bachelor of Arts in Visual Communication, with an emphasis on corporate identity and branding.
We believe that the best health products have strong data to support their claims. For every project and company we work with, we strive to source the right data, bring it to the forefront and let it speak for itself. For early-stage companies, we help identify the data needed and build a roadmap for how to generate it.
In everything we do with our clients, partners, employees and MDisruptors, we seek the truth. We have a speak-up culture: If we see something, we say something. When we identify opportunities for our clients to build their health products with a more evidence based approach—we make those recommendations.
MDisrupt is a company that serves all of healthtech equally. In order to do this well, we strive to be objective and not have biases or vested interests in any company. We aim to create new standards for how health products are created. Where there is subjectivity, we seek multiple expert opinions as part of any project or assessment.
People are at the heart of everything we do. We exist so that impactful health products can get to the people that need them quickly. We believe that the key to accomplishing this is by building collaborative partnerships between healthtech companies and health industry experts based on mutual respect and a shared mission to “go fast responsibly”.
Join Us! Become an MDisruptor.
At MDisrupt, we match practicing health industry professionals to healthtech companies seeking to build clinically and commercially viable products. We handle the details, allowing you to do what you do best.
- Regulatory Experts
- Health Economists
- Lab Test Designers
- Market Access Experts
- Commercial Strategist
- Clinical Trial Designers
- Expert in Residence
- Strategic Advisor
- Key Opinion Leadership
- Advisory Boards
- Focus Groups
- Consulting Projects