Perspectives and Insights

How Healthtech Companies Can Avoid “Death by Pilot” When Working With Health Systems

How Healthtech Companies Can Avoid “Death by Pilot” When Working With Health Systems

Collaborations between healthtech startups and healthcare systems are being announced left and right these days. As you embark on the customer journey, you will undoubtedly be asked about the value your product or service adds and, most relevant to this conversation, whether there is a role for a pilot project in demonstrating the value you bring to a health system. Is a pilot just a hoop to jump through on the way to a sae—or can a pilot be a key tool in your mission to bring value to your customers?

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MDisrupt One Year On—A Year of Transformation

MDisrupt One Year On—A Year of Transformation

The only constant in life is change. And nowhere is that more true than in your first year as a start-up. We created MDisrupt to help others avoid becoming the next Theranos, or uBiome – and to help divert healthtech companies away from criticisms of attempting to dupe consumers, skipping a few steps on the road to evidence generation, or taking the wrong regulatory path.

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Put the Health Back in Healthtech: A Product Manager’s Perspective

Put the Health Back in Healthtech: A Product Manager’s Perspective

Good healthtech products are really hard to build. Every year healthtech attracts great technologists who have had personal experiences with the broken healthcare system. And yet, along with myriad silent disappearances, there are publicly reported flops in healthtech from scrappy start-ups and tech giants alike. What are some of the common pitfalls? And what can your company do to safeguard against them?

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