Perspectives and Insights

MDisrupt One Year On—A Year of Transformation

MDisrupt One Year On—A Year of Transformation

MDisrupt One Year On – A Year of Learning and Transformation

The only constant in life is change. And nowhere is that more true than in your first year as a start-up.

As many of you know, MDisrupt was founded a year ago because we believed the healthtech world was lacking “medical diligence”. We believed this was the missing link in the market and the reason why so many healthtech startups were stumbling on the path to successfully commercializing their health products. We created MDisrupt to help others avoid becoming the next Theranos, or uBiome – and to help divert healthtech companies away from criticisms of attempting to dupe consumers, skipping a few steps on the road to evidence generation, or taking the wrong regulatory path.

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Put the Health Back in Healthtech: A Product Manager’s Perspective

Put the Health Back in Healthtech: A Product Manager’s Perspective

Good healthtech products are really hard to build. Every year healthtech attracts great technologists who have had personal experiences with the broken healthcare system. And yet, along with myriad silent disappearances, there are publicly reported flops in healthtech from scrappy start-ups and tech giants alike. What are some of the common pitfalls? And what can your company do to safeguard against them?

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8 Common Mistakes Healthtech Companies Make When Building Health Products

8 Common Mistakes Healthtech Companies Make When Building Health Products

Over the past five years, since before we founded MDisrupt, we have worked with, advised, reviewed or consulted for over 100 healthtech companies. We were surprised to find that the mistakes these companies are making are shockingly consistent. Even more striking is that many of these mistakes are completely avoidable. Here are a selection of the most common things we have seen.

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We wouldn’t make drugs without chemists. So why make digital health products without behavioral scientists?

We wouldn’t make drugs without chemists. So why make digital health products without behavioral scientists?

The Importance of Behavioral Science When Building a Health Product. Humans are complicated, and changing our behavior is hard. 1, 2 Despite all the hype about artificial intelligence and personalization, most consumer-facing behavior change tools are incredibly unsophisticated, relying on basic self-tracking and superficially-tailored feedback to change behavior.

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