Perspectives and Insights
Digital health companies know they have really awesome products. But a critical success factor is being able to articulate why their product should displace standard of care.
“2020 was about getting tests and vaccines out quickly. 2021 will be more about back-to-work solutions. We focus on helping digital health companies connect to the experts so they can get their products to market quickly and responsibly.”
“23andMe was the first company to work closely with the FDA to create a product that consumers could buy directly that gave them personalized insights from their genetics about their health. 23andMe made that information really easy and engaging for consumers to understand and interact with.” – MDisrupt CEO & Founder Ruby Gadelrab
At Walgreens, he delivers healthcare directly to the consumer on a national scale—in everyone’s neighborhood.
Building health products is hard and very different from building tech products. Many innovators from the tech world are flocking to the world of healthcare and attempting to disrupt it through their innovations. There are well-established steps for building health products that scale. Learn the six healthtech founders should know when building health products.
Here are five key digital health trends that we see continuing in 2021 and beyond—plus a snapshot of ten companies that are at the forefront of these changes.
Healthtech Entrepreneurs: The World Needs You. A Conversation between MDisrupt CEO Ruby Gadelrab and Nobel Peace Prize Winner Rebecca Richards
Rebecca Richards, shared in winning the Nobel Peace Prize awarded to the World Food Program, where she is Chief of Peace and Conflict in the Program and Policy Division. I urge healthtech leaders to read this blog, and consider Rebecca’s suggestions for partnership.
Most healthtech companies say they want to be patient-centric, and for good reason. You can’t expect your products to be embraced by patients—or by providers—if you don’t understand patients’ needs and how your products fit into patient care.
Collaborations between healthtech startups and healthcare systems are being announced left and right these days. As you embark on the customer journey, you will undoubtedly be asked about the value your product or service adds and, most relevant to this conversation, whether there is a role for a pilot project in demonstrating the value you bring to a health system. Is a pilot just a hoop to jump through on the way to a sae—or can a pilot be a key tool in your mission to bring value to your customers?
Rock Health Summit 2020 | 5 Key Take-Aways | MDisrupt
The list of awesome female physician healthtech founders. At MDisrupt I spend a lot of my time talking to practicing...
Healthtech is defined as the application of technology to solve problems in healthcare—think wearables, apps,...