• About: Founded in 2016. Privately held healthtech / diagnostics. Headquarters: New York, NY.
  • MDisrupt Solutions: Health Expert OnDemand and Health Expert Hire

Closing Care Gaps with Expert Engagement and Payer Partnerships

SPARK Neuro is advancing dementia detection and care with a payer-focused solution that identifies high-risk individuals early and enables proactive, specialist-led planning. With up to 40% of dementia cases undiagnosed, the company is closing a critical gap in care.

To prepare for its first national payer launch, SPARK Neuro partnered with MDisrupt to refine its go-to-market strategy, sharpen messaging, and accelerate commercialization with seasoned healthcare expertise

“We’re shining a light on brain health by proactively reaching undiagnosed dementia patients, especially those who may have been overlooked and guiding them into the care and support they need.”
— Marinela Gombosev, COO, SPARK Neuro

The Challenge

SPARK Neuro reached SPARK Neuro was at a pivotal growth stage where it realized that to get to its next stage of growth, execution on critical milestones was essential. To achieve this the team needed to: 

  • Define a clear GTM strategy for its dementia care solution
  • Build a payer and provider story in a complex ecosystem
  • Maintain alignment and focus during rapid commercialization

“Recognizing our potential to transform dementia diagnosis, we sought out people who understood the nuances of the healthcare landscape and could guide us in making thoughtful decisions about our launch strategy.”
— Marinela Gombosev, COO, SPARK Neuro

MDisrupt Solution + Impact

Through MDisrupt’s marketplace, the company engaged two commercialization strategists with deep payer-market expertise. Working closely with leadership, these experts::

  • Analyzed payer trends to sharpen positioning.
  • Conducted stakeholder mapping and market sizing.
  • Built a clear commercialization roadmap.
  • Developed provider targeting strategies.

Together, they delivered:

  • An initial customer market strategy with refined buyer messaging.
  • A stronger fundraising and partnership narrative that resonated with stakeholders.
  • A national payer contract secured within 12 months.
  • The recruitment of a fractional business development leader who played a pivotal role in executing the payer partnership.

“Working with MDisrupt helped us stay focused, make faster decisions, and ultimately deliver on our most important milestone.”
— Marinela Gombosev, COO, SPARK Neuro

Why It Matters

Staying focused in a constantly shifting healthcare market requires expertise that’s often difficult to find. With support from MDisrupt’s experts, SPARK Neuro built clarity and confidence to keep growing and scaling while tackling critical challenges with precision.

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