From Vision to Validation: SPARK Neuro’s Path to Payer Partnership with MDisrupt’s Expert Network

Overview

SPARK Neuro is transforming how dementia is detected, diagnosed, and managed. With up to 40% of dementia cases currently going undiagnosed, SPARK offers an innovative, payer-focused solution that identifies high-risk individuals early and delivers proactive, specialist-led care planning.

As the company prepared to commercialize with its first national payer partner, it turned to MDisrupt to sharpen its go-to-market (GTM) strategy and accelerate execution with seasoned healthcare experts.

“We’re shining a light on brain health by proactively reaching undiagnosed dementia patients—especially those who may have been overlooked—and guiding them into the care and support they need.”
— Marinela Gombosev, COO, SPARK Neuro

The Challenge

SPARK Neuro reached a pivotal moment in its growth where thoughtful planning and execution were key to sustaining momentum. The team needed to:

  • Define a clear GTM strategy for launching its dementia assessment and care solution
  • Engage the right payer and provider stakeholders within a complex healthcare ecosystem
  • Maintain internal alignment and focus during a fast-paced commercialization process

“Recognizing our potential to transform dementia diagnosis, we sought out people who understood the nuances of the healthcare landscape and could guide us in making thoughtful decisions about our launch strategy.”
— Marinela Gombosev, COO, SPARK Neuro

The MDisrupt Solution

Expert Matching Through the MDisrupt Platform

SPARK engaged two GTM strategists from MDisrupt’s platform. These experts brought deep experience in healthtech commercialization, especially within the payer landscape.

Strategic Collaboration

Over several structured working sessions, the MDisrupt experts:

  • Conducted stakeholder mapping and market sizing
  • Analyzed payer and provider trends
  • Built a commercialization roadmap
  • Developed provider targeting and recommendation strategies

“It was fun, thoughtful, and highly collaborative. The experts brought deep knowledge of the healthcare ecosystem and helped us cut through the noise.”
— Marinela Gombosev

Impact

With MDisrupt’s support, SPARK Neuro was able to:

  • Refine its GTM strategy with clearly defined first customer segments
  • Increase internal alignment on priorities and execution 
  • Strengthen its fundraising and partnership narrative

Within 12 months of the engagement, SPARK Neuro:

  • Secured a national payer contract, validating the market need and solution fit
  • Hired a fractional business development lead through MDisrupt, who later joined full-time and played a key role in securing the payer partnership

“Working with MDisrupt helped us stay focused, make faster decisions, and ultimately deliver on our most important milestone.”
— Marinela Gombosev

Why It Matters

This engagement demonstrates how MDisrupt’s expert platform helps healthtech companies like SPARK Neuro:

  • Navigate GTM complexity with confidence
  • Move faster and smarter toward commercialization
  • Build teams and capabilities that evolve with the company

Want to accelerate your GTM like SPARK Neuro? Connect with MDisrupt experts →